Salvo AI Blog
Insights on outbound sales, AI, and pipeline growth — from the team building the tools to do it.
How AI Email Verification Changes Cold Outreach
Sending to unverified emails costs you deliverability and pipeline. Here's how automated verification changes the math — and what bounce rates above 3% actually signal about your list hygiene.
TacticsThe 5-Touch Sequence That Books Meetings
Most sales sequences die after 2 touches. The sequences that actually book meetings look nothing like what most people send. We broke down 1,000 sequences to find what the top performers have in common.
StrategyICP Definition: Why Most Teams Get This Wrong
Your ideal customer profile isn't your best customer. It's the customer you can reliably reach, close, and retain. The distinction is subtle but the operational difference is massive — especially for outbound.
DeliverabilityWarm-Up Done Right: Email Deliverability in 2026
Skipping email warm-up is how you end up in spam. Here's the technical reality of inbox placement in 2026 — what's changed with Gmail and Outlook filtering, and what your warm-up process needs to account for.
OpinionThe Case Against the SDR Seat
At $80K+ per seat, the math on traditional SDR teams doesn't work for most companies. The alternative is automation-first outbound — and it's not about replacing people, it's about rethinking what the role should actually be.